Esther shampoo: ESTHER SHAMPOO

Esther shampoo: ESTHER SHAMPOO: LOGO       This logo belongs to shampoo which names ‘Esther’. I use a lot of signifiers to represent and connote the product....

ESTHER SHAMPOO

LOGO

      This logo belongs to shampoo which names ‘Esther’. I use a lot of signifiers to represent and connote the product. First of all, it is the name of the brand. The creator has made the new word to give a different thing and to make consumers remember the product. A concept of these product is comes from owner business would like to woman is hair smooth and fragrance. Shampoo is the most important life of the woman. We need a beautiful hair because it make the woman is beautiful and charming. Therefore, ‘Esther’ means to add the star. The star symbol represents to the name’s brand and pastel green is the color of nature, fertility, and life. Grass green is the most restful color. Green symbolizes self-respect and well being. Green is the color of balance. It also means learning, growth and harmony. Pastel Green is favored by well balanced people. Green symbolizes the master healer and the life force. It often symbolizes money. Green is a safe color stand for being alive, target of business, beautiful hair and women so the designer presents the product by using the women to be presenter. Use the picture of the hair because the creator wants to refer to woman and smooth also uses the star symbol to mean that the company is number one. The name is blue color because I refer to color is the coolest color the color of the sky, ocean, sleep, twilight. The ancient Egyptians used lapis lazuli to represent heaven. Blue symbolizes the Virgin Mary and meaning of color is also protection, hair. The last one, it is the star symbols because it is metaphor to represent to superstar when we uses shampoo Ester.

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My advertisement is sex appeal.This is an advert for ‘Esther’ shampoo in visual / photographic modality which uses metaphor meaning to refer to superstar. I give the icon of woman beautiful hair the ‘Esther’ shampoo and result in the real women who love ‘Esther’. The color of woman icon refers to the beautiful woman. The concept of this ad is as same as the product’ slogan: ‘catch Esther catch your dream’. It means change your shampoo change your life because when the consumer use ‘Esther’ shampoo, it makes beautiful hair and she is beautiful and charming. They will be superstar the main signifiers are ‘Esther’ and woman who show is beautiful hair and love hair to the product: she beautiful and charming. So, the main appeal is beauty. Certainly, there is also the real product to require customers to buy the go